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As the Video Age returns us to our tribal roots as storytellers, artists and performers, it's time to re-think what we want to say and learn how to say it with a camera.
Whether you're a working professional, an aspiring filmmaker or the home/office paparazzi, the power of the medium--to inform, to entertain and to inspire--flows not from the camera but from the craft: the fine-tuning of a viewer's perceptions. When you think of the camera as the viewer's brain and yourself as a surgeon, you're ahead of the game.
VIDEO RULES will dramatically shorten your learning curve, showing you how to:
COMPOSE IRRESISTIBLE IMAGES
HARNESS THE EMOTIONAL FORCE OF AUDIO
GET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES
PREPARE FOR A WAR ZONE AND LIVE TO TELL THE STORY
GROW A BULLETPROOF CAREER
Veteran cameraman and producer Dave Lent distills forty years of know-how--shooting news, documentaries, sports, business and entertainment--into a set of simple, easy-tograsp principles. With passion, practice and VIDEO RULES as your guide, the stories you shoot will be the ones people remember .
- Sales Rank: #1038652 in Books
- Published on: 2013-10-30
- Original language: English
- Dimensions: 7.50" h x .43" w x 5.00" l,
- Binding: Paperback
- 190 pages
Review
"To master the language of video, good guidance is essential. Video Rules is packed with career-empowering strategies for the aspiring filmmaker and timeless reminders for the seasoned pro. An absolute must-read." Jody Michelle Solis, Editor, StudentFilmmakers Magazine
"In this descriptive and illustrative how-to, Lent focuses on delivering practical knowledge to anyone interested in camerawork. Lent's expert tips instruct readers on the importance of efficiency, stressing that one must break out of his or her comfort zone and work in a manner that maximizes quality while minimizing one's learning curve. Lent pushes the limits of even the most basic filmmaking enthusiast...providing readers with a vocabulary to succeed in the filmmaking industry." -Giovanni LoMonaco, PDNEDU, The Magazine for Emerging Photographers and Photo Educators
"Most of us would articulate more clearly and understand more deeply if we knew the basic grammar, syntax and logic of video. What Dave Lent presents here is a straight and simple path to video literacy and, with practice, video mastery. VIDEO RULES is a perfect text for video self-education and should be offered in every American school." -David Morash, Correspondent, ABC's Nightline
About the Author
Dave Lent’s career as a cameraman, producer and product designer spans forty years. His clients include international networks, local stations, corporations and independent production companies. Dave’s seven documentaries include the critically acclaimed Life Without, Hotel Macedonia and The 5 Keys to Mastery . He is the author of The Laws of Camerawork and inventor the Steadybag, PicupStix, GelFile and LensEnd —production accessories used by video, film and photo professionals worldwide. Based in Washington, DC and Oakland, CA, Dave works as a news cameraman and documentary producer.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Pearls of wisdom for the camera and beyond
By BEautiful Curls!
David's "Video Rules" is filled with insightful, foundational awareness on how to use a camera, and more specifically how to communicate through the lens. It helps to explain how to capture the energy/essence of an object in a video or a shoot. A great guide for the amateur and professional alike.
It's also filled with pearls of wisdom -- some of which draws from his earlier work "The 5 Keys to Mastery" featuring Carlos Santana, BB King and others on what it takes to unleash the "best you" for the world. Truly awesome!
4 of 4 people found the following review helpful.
Crammed full of useful tips and advice
By Nigel Bellis
I must first be up front and say that I've known Dave Lent as a cameraman and friend for close to 20 years. We've worked together all around the globe on a wide range of assignments for major international broadcasters.
Dave has never disappointed in the field and his passion for filming and the skills required really come across in this book. He's "been there, done that", and so is able to offer useful pointers from a true pro's perspective.
With such a wide range of ways to film these days - from phone cameras to rough and ready reality shooting to considered documentary work - there is something for everyone in this fine tome which is sharp and to the point, plus advice and guidance for pointing a lens in a wide range of situations.
A great read that everyone who takes photos or shoots video will enjoy.
6 of 7 people found the following review helpful.
Mainly for the emerging pro with some ideas that beginners can use, too
By Gary L. Goodwin
This book serves two audiences but it is titled to the emerging pro. The emerging pro need to know how to travel with equipment, move their equipment in and out of elevators,etc. This info will not be very interesting to the beginnner. The beginner will pickup some ideas here and there.
I gave it a three because it was too much of a mix rather than aimed at the beginner or the emerging pro. A clearer title should be developed so the book can get into the right hands.
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